Things didnt get much better the next day. Throughout the season, there were 370 billion total minutes consumed which is up +18% vs. 2020 and the second-highest total on record behind only 2015. With the San Francisco 49ers and Green Bay Packers set to face off on NBC in Week 3, its safe to project the audience size will be strong. New Orleans has the highest local rating on average LA Chargers the lowest. Copyright 2023 The Nielsen Company (US), LLC. This just goes to show us that the NFL is still Americas pastime. There wasnt a ton of drama atop the 2021 draft with the Jacksonville Jaguars eyeing Trevor Lawrence at one and the New York Jets linked to BYUs Zach Wilson with the second selection. Green Bay -- 41.574. For comparison, $20.1 million watched the Minnesota Vikings vs. New Orleans Saints game in the same time slot last Christmas. 3 led to continued uptick in viewership with the annual event seeing its third-highest ratings ever. FOXs Cowboys vs 49ers game was the second-biggest audience ever for a Divisional Round broadcast. The Broncos do have to see Mahomes and the Chiefs twice, but they play only four top-10 FPI teams and get the extra home game for being in the AFC. Kansas City -- 45.28 Super Bowl LIV: 41.6 3. The Manningcast returned after a brief hiatus and the level of fan interest was greater than ever. Even at the hands of a 4-12 season last year, Americas Team still managed to garner the most media exposure among its franchise competitors. This is why NBC, CBS, ESPN/ABC, Fox and Amazon paid more than $100 billion to renew their media contracts with the league earlier this. When Madden NFL 23 launches worldwide on August 19, you'll know which teams have the upper hand when you're going head-to-head against your pals in Play Now. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: Las Vegas Raiders vs. Dallas Cowboys (Week 12, CBS) 40.8 million, Dallas Cowboys vs. Kansas City Chiefs (Week 11, FOX) 28.7 million, Cleveland Browns vs. Green Bay Packers (Week 16, FOX+NFLN) 28.6 million, Chicago Bears vs. Detroit Lions (Week 12, FOX) 28.2 million, Tampa Bay Buccaneers vs. New England Patriots (Week 4, NBC) 27.2 million, Arizona Cardinals vs. Dallas Cowboys (Week 17, FOX) 26.8 million, Los Angeles Rams vs. Green Bay Packers (Week 12, FOX) 25.2 million, Dallas Cowboys vs. Tampa Bay Buccaneers (Kickoff, NBC) 25.2 million, Green Bay Packers vs. Kansas City Chiefs (Week 9, FOX) 25.0 million, Dallas Cowboys vs. Los Angeles Chargers (Week 2, CBS) 25.0 million. Sports Business Journals John Ourand reported that the Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener between the Houston Texans and Kansas City Chiefs. The 2021 debut of Thursday Night Football, a matchup between the New York Giants and Washington Football Team, likely delivered even better ratings than NFL Network hoped for in Week 2. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods. "This year's schedule, highlighted by an enhanced regular season featuring 17 games, gave our broadcast partners the ability to provide fans with more football and incredible matchups than ever. According to the Hollywood Reporter, the NFLs four divisional round matchups averaged 37.1 million viewers. The past 11 World Series games drew a combined 105 million viewers. "Featuring incredible play on the field and close contests, the 2021 regular season proved to be one of the most exciting and exhilarating of all-time," said Hans Schroeder, NFL Executive Vice President and Chief Operating Officer, NFL Media. a victory or two short of reaching our top 10. . 1 rankings to boot). Do not sell or share my personal information, Nielsen Marketing Cloud Privacy Statement. Meanwhile, the game drew a record streaming audience of 11.2 million through Peacock and other streaming services. Of the 30 most-watched television broadcasts of all-time in the United States, 29 have been Super Bowls. After a strong start for the network to open the 2022 NFL season, things are steadily trending down. Once again, any changes made didnt deliver. Now consider the following: the Super Bowl -- the biggest cultural phenomenon we have in this country -- draws a rating in the mid-to-low 40s. While it was a dip from the Bills-Chiefs Week 5 game, that is partially due to the absence of Russell Wilson. New England -- 31.47 8. Strong performances for Bills-Chiefs on CBS and Cowboys-Eagles on NBC led Week 6 of the NFL season, while Amazon Prime saw another low for a second-straight snoozer. Said game peaked at 50.23 million viewers toward the end. In 2020, the SNF opener between the Cowboys and Rams averaged 18.94 million viewers with a 10.4 rating. For the first time, each NFL team played 17 regular season games, providing fans with an extra week of regular season NFL action. During the 2021 NFL regular season, there were 34 games decided by a game-winning score on the final play the most in a single season all-time while 49 games were decided by a game-winning score in the final minute of regulation or overtime tied for the most in a single season all-time. For comparison, $20.1 million watched the Minnesota Vikings vs. New Orleans Saints game in the same time slot last Christmas. New England -- 31.478. Minnesota -- 28.89 11. According to SportsTVRatings, ESPN averaged 11.189 million viewers for its primary Monday night broadcast of the New Orleans Saints vs Seattle Seahawks contest. (That does not mean 19.54 million viewers total watched the game. If the league is looking for positives, Day 3 on Saturday averaged 2.78 million viewers and that is an improvement over previous years. According to Sports Media Watch, viewership for Day 2 of the NFL Draft sat at 5.03 million with a 3.0 rating. It represented an 11% spike from a Cardinals-Cowboys clash during the same week in 2020, though it was a dip from numbers seen in 2019. The Bills-Rams game averaged 4.6% of adults 18-34, 5.9% of adults 18-49 and 7.1% of adults 25-54 per minute. We'll revisit these Power Rankings quarterly, during the season. 1. In comparing to the NFL, theres really no competition here. 6) 1989 San Francisco 49ers. That game drew 30.3 million viewers. The Week 1 primetime clash between the Rams and Bears averaged 17.6 million viewers and finished with a 9.6 rating. It is the second-most-watched NFL Network broadcast since Christmas Day 2016. FOX and ESPN/ABC both scored multi-year highs in Week 3 of the NFL season, with FOX scoring the largest Week 3 audience on any network since 2014 and ESPN/ABC drawing the top Week 3 Monday night audience since 2000. With Patrick Mahomes headed to the AFC Championship Game and a Rams vs 49ers matchup in the NFC title bout, ratings will likely be through the roof. When I click on Load Comments button on the NFL ratings page, the only comments that show up are three of my old ones from last season. Moving forward, the NFL may attempt to feature teams like the Cowboys, New England Patriots and Green Bay Packers to aid ratings for the SNF opener. NFL total viewers 2022: 185 million viewers. The AFC East champion Buffalo Bills had the league's highest local TV rating, with a 47.16, edging out last season's local TV champ, the Kansas City Chiefs (45.28). As Pro Football Talk notes, those numbers are all steep improvements from the 2021 NFL playoffs. According to data obtained by Mike Jurecki, 88 of the top 100 shows on TV in 2022 were NFL games. The Steelers usually post local ratings well over 40. 101.1 million television viewers tuned in on NBC and Telemundo. Here are the 2022 NFL TV ratings from the regular season, playoffs and Super Bowl LVII. Meanwhile, Thursday Night Football hit a season-low for an unappealing NFC South dud. It started out as nothing more than a niche event for the most hardcore of fans. Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. Viewers: The number of viewers aged 2+ viewing the game in the average minute. 2023 Leaders Group. During the 2021 NFL regular season, there were 34 games decided by a game-winning score on the final play the most in a single season all-time while 49 games were decided by a game-winning score in the final minute of regulation or overtime tied for the most in a single season all-time. Below are the ratings and average audience size for the nationally-broadcasted NFL games in Week 8, via SportsMediaWatch. Meanwhile, the game drew a record streaming audience of 11.2 million through Peacock and other streaming services. Ourand noted that the rating figure doesnt include out-of-home viewing. Chicago -- 22.15, 18. Two questions. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. Monday night in week 1 had only one game vs the usual two MNF games in week 1. Here are the NFL television ratings from the Week 7 primetime games, via SportsMediaWatch. Churchill Downs has been home to some of the most incredible moments in sports history. Meanwhile, Thursday Night Football scored a multi-month high of Titans-Packers. The all-time record was Super Bowl XLIX with 114.4 million back in January of 2015. Minnesota -- 28.8911. 5. While three games were postponed to later dates in the Week 15 schedule, the NFL still finished with strong ratings. The three most-watched drafts in NFL history have occurred in the last three years: 2019 (6.2 million), 2020 (8.3 million), 2021 (6.1 million).. Is it compared to the previous weeks game numbers or how are those calculated? Cord-cutting has resulted in an estimated 12.82 million cable subscriptions since 2019, per MoffettNathanson, and its estimated 27 million households have cut since 2014. Week 14 of the NFL season brought increases for the afternoon windows and declines in primetime. Baltimore opened up a 14-0 lead in the first half before the Raiders came storming back. Cowboys-49ers topped Divisional Round weekend with more than 45 million viewers, the second-largest audience on record for a Divisional Round game. NFL TV ratings, a look forward: The 2022 NFL season is officially over and the television ratings from the top games showed football is as popular as ever. Teams can value their exposure using different methods, with each form holding unique significance depending on their market. The game also came to a culmination on this touchdown pass from Raiders quarterback Derek Carr in overtime. Here are the NFL's television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. The numbers were eye-opening during the opening week of playoff football as the NFL went with its first three-day weekend of Wild Card action. As for FOXs NFC Championship Game, the Philadelphia Eagles vs San Francisco 49ers broadcast peaked at 52.3 million viewers and this was the most-watched Conference Championship Game in 2023. Keep up-to-date with our weekly newsletter, Media Pulse. 2 spot with 28.7 million viewers. The electrifying Odell Beckham, Jr. of the Giants, and his battles with Washington's new cornerback, Josh Norman, helped lead the team to ninth place in the category. 2) Assuming #1 is yes; since the # of viewers was at least off by 50% (and most likely off by around 60% to 70%) from what would have happened if aired on Thanksgiving night, based on your industry knowledge, would the NFL throw NBC a bone by offering some sort of in-kind compensation? 101.1 million television viewers tuned in on NBC and Telemundo. NFL TV ratings also have an impact on other things related to league operations. Heres a breakdown of the numbers from the league itself. After missing out on Tony Romo, Peyton Manning and even Sean McVay, ESPN settled on its backup plan. This is especially significant in that the preseason game went up directly against MLBs Field of Dream Game between the New York Yankees and Chicago White Sox, which also drew historical ratings from a television perspective. CBS topped the charts in Week 2 of the NFL season with more than 27 million viewers for its late Sunday window, the NFLs largest Week 2 audience since at least 2000. Cincinnati -- 28.85 12. For more information, go to NFL.com/nflnetwork. The Chicago Bears and Philadelphia Eaglestwo larger-market teams that missed the postseasonstill scored wins despite less-than-stellar records. These are also the early numbers from non-adjusted affiliates, so the ratings will change when everything is finalized. Looking ahead to Week 4, the first battle pitting Tom Brady against Bill Belichick could set an NFL TV ratings record in viewership for a regular-season game. By comparison, the Emmys drew 7.4 million viewers to CBS. The Denver Broncos sold for a record $4.65 billion this year, in large part because billionaires recognize this is the most popular sport in America and its a business that keeps generating record-setting profits each year. Before the 2022 NFL regular season begins, the league already has a few reasons to feel good about what is coming this fall. Below, we look at NFL TV ratings from the 2021 and 2022 seasons with the latest updates on Super Bowl LVII. On a night when stars quarterback Derek Carr, wide receiver Davante Adams and quarterback Trevor Lawrence were ruled out days before kickoff, the broadcast still performed fairly well. That was an especially big week for NFL ratings, as the game Dallas played against Kansas City just four days prior took the No. NBC announced its Sunday Night Football Week 3 broadcast averaged 21.1 million viewers across NBC TV, Peacock, and the NBC and NFL digital platforms. The three most-watched drafts in NFL history have occurred in the last three years: 2019 (6.2 million), 2020 (8.3 million), 2021 (6.1 million).. One other comparison: Week 4 concluded with ESPNs Monday Night Football broadcast, which averaged 12.6 million (Sports Media Watch) to watch the Las Vegas Raiders and Los Angeles Chargers. During the 2021 NFL regular season, NFL games ranked as the top 16, 48 of the top 50 and 91 of the top 100 telecasts on TV. We look forward to a strong finish with the upcoming postseason and Super Bowl LVI in Los Angeles.". This comes after the Los Angeles Lakers 2020 NBA Finals win over the Miami Heat drew a record low average of 7.45 million viewers in the Orlando Bubble. NFL Games Ranked as 48 of the Top 50 Shows on TV During 2021 Regular Season, 370 Billion Total Minutes Consumed Throughout 2021 Regular Season . It comes as no surprise that the highest NFL TV ratings in 2022 came when the Dallas Cowboys are playing. Your email address will not be published. On Monday night, ESPNs broadcast and stream pulled in 12.52 million viewers (SportsMediaWatch). The Week 1 average was 17.4 million viewers, up 7% from a season ago. Even on a Championship Sunday without Aaron Rodgers, Tom Brady and even the Dallas Cowboys, the NFL TV ratings from the conference championship matchups exploded. Below are the ratings and average audience size for the nationally-broadcasted NFL games in Week 8, via SportsMediaWatch. That is almost 13 million lower than 2019. It was the most-anticipated game of the young NFL season with Tom Brady bringing his Tampa Bay Buccaneers into Gillette to take on his former New England Patriots squad. The Las Vegas Raiders stunning and drama-filled win over the Baltimore Ravens represented the most-watched Week 1 Monday Night Football Game since all the way back in 2013. Looking ahead to Week 4, the first battle pitting Tom Brady against Bill Belichick could set an NFL TV ratings record in viewership for a regular-season game. In fact, four out of the top 10 teams in the Exposure Ranking analysis didnt even make the playoffs last season. Additionally, 175 games 64% of all games were within one score (eight points) in the fourth quarter tied for the fourth-most all-time. However, intrigue when it came to the San Francisco 49ers trading up to No. Unfortunately for the network, in a year that saw the company lay off 300-plus employees due to the COVID-19 pandemic, NFL ratings took a major hit. 2020-21 TV Ratings: Complete 7-Day Ratings for Broadcast Network Series. The FOX broadcast finished with a 12.6 rating, one of its best numbers of the year, and it averaged a whopping 24.37 million viewers. Notably, Amazon is still excited about its partnership with the NFL. Its just part of the reason the NFL generated record-setting national revenue this past year. https://twitter.com/CBSSportsGang/status/1564618648429395974?s=20&t=d__mH136DLpY8AHYzlBHaQ, NFL trade rumors: Latest on Aaron Rodgers, Tee Higgins and more, Top NFL free agents of 2023: From 1-400, Derek Carr, Bobby Wagner join growing market, Bold sports 2023 predictions: Future for Nets, Yankees, Tom Brady, Shohei Ohtani, Super Bowl and more, New York Giants vs Dallas Cowboys game sets NFL regular-season viewership record, Pro Football Hall of Fame 2022: Class of inductees, how to watch and more, NFL reportedly generated record-setting $11 billion in national revenue last season, NFL Sunday Ticket: Pricing, how to buy, and its future, 2023 USFL teams, coaches, and star players, Predicting NFL playoff bracket and Super Bowl 2024 winner, most-watched NFL Wild Card Game since 2015, Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener, the NFLs highest-paid player in 2021 in Prescott, the Wall Street Journal reported this past weekend, Philadephia Eagles vs Dallas Cowboys (Dec. 24), Green Bay Packers vs Miami Dolphins (Dec. 25), Tampa Bay Buccaneers vs Arizona Cardinals, Los Angeles Chargers vs Indianapolis Colts, 12% viewership spike compared to 2021 game (Bears vs Lions), Largest audience for an early Thanksgiving game in NFL history. We can also compare that to MLB, which drew just under 3.2 million viewers for its Field of Dreams game on Fox. Based on the average total impressions of Tweets surrounding each game telecast, the New England Patriots were the most dominant team in the NFL from a social standpoint. Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. Conference Championship Sunday AFC Championship Game, CBS - Bengals vs Chiefs - 53.124 million avg. The Bears finished sixth in national TV rankings and ninth in website Rankings (where popularity is based on average monthly unique audience). As reported by Sports Media Watch, the Week 7 TNF clash between the New Orleans Saints vs Arizona Cardinals averaged just 7.82 million viewers for Amazon Prime. Moving forward, the NFL may attempt to feature teams like the Cowboys, New England Patriots and Green Bay Packers to aid ratings for the SNF opener. Its a steep fall from the historic pull generated by Tom Bradys return to Gillette Stadium, but NBC and the NFL continue to dominate whenever games are broadcasted. After hearing complaints about the Pro Bowl for years, the NFL dramatically changed how it holds its version of the All-Star Game. Its just part of the reason the NFL generated record-setting national revenue this past year. On a night when the NFL competed against the 2021 Emmy Awards, which ended a seven-year ratings slide, NBCs Sunday Night Football came out on top for the television audience. NFL In the world of TV ratings, the NFL remains in a league of its own The NFL's viewership is so far ahead of any other sport, any comparison is pointless. That game drew 30.3 million viewers. After missing out on Tony Romo, Peyton Manning and even Sean McVay, ESPN settled on its backup plan. The NBA owned Christmas for many years, with many effectively viewing NBA games on Christmas Day as the unofficial start of each basketball season. Of note: Four teams posted local ratings over 40, including the Bills, Chiefs, Green Bay Packers (41.57 rating in the Milwaukee market) and the Saints (40.89 in New Orleans). Its a brilliant move by Amazon, keeping football fans at home to buy things via Amazon Prime instead of going out to the store. Its the third consecutive week that the NFL TV ratings for TNF have been at a season-low. Thursday, March 2: DL, LBs Friday, March 3: DB, STs Saturday, March 4: QB, WR, TEs Sunday, March 5: OL, RBs. The Las Vegas Raiders stunning and drama-filled win over the Baltimore Ravens represented the most-watched Week 1 Monday Night Football Game since all the way back in 2013. But even in NYC and LA, where they follow the entertainment business like they follow the NFL in Kansas City and Buffalo, the local teams out-rate the Oscars -- the Super Bowl of Showbiz -- nationally. Week 4 proved to be especially strong for the league. Its another win for the NFL, which continues to see its TV ratings steadily climb this season. CBS announced that its broadcast of the Week 3 preseason game between the Detroit Lions vs Pittsburgh Steelers was the most-watched NFL preseason game in the NFL this year and its most-watched exhibition NFL game in 9 years. Seattle played without Russell Wilson and the Saints offense isnt what it used to be with Drew Brees retired. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. At a time when pulling in massive audiences is more important than ever and the league explores ways to further increase its revenue, an early look at NFL TV ratings from the preseason show why this remains the No. The NFL TV ratings during the regular season once again prove that football is the most popular thing on television. After seeing its viewership drop during the 2020 season, the National Football League is faring much better this fall. The Week 1 primetime clash between the Rams and Bears averaged 17.6 million viewers and finished with a 9.6 rating. The pandemic coupled with an election year and political divisiveness around the United States played a major role in this. Its the lowest average viewership for the game since 2006, when ESPN pulled in 5.96 million viewers. Also of note, just seven of NBCs Sunday night broadcasts averaged 17-plus million viewers last season. In comparison, the 2021 NFL Draft averaged 12.5 million viewers and the virtual 2020 NFL Draft averaged 15.3 million viewers. Nielsen uses a separate total viewing figure to estimate how many viewers watched at least six minutes of any given telecast. But its evident fans just arent interested in watching an exhibition game with players understandably giving zero effort. Out went to the traditional game between the AFC vs NFC and in came three flag football games plus individual skills challenges. Both teams on-field play stood out this season, which, of course, helped attract viewers. The drop is in the Sun & Mon night # of viewers at about (4.2%). Amazon is paying $1.1 billion per season for the next 10 years to exclusively broadcast Thursday Night Football. You should be able to go to the next page. 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